The Applied AI in Action blog

1The new bottleneck

Vibecoding with tools like Codex, Cursor or Claude has dramatically lowered the barrier to building B2B applications. Any expert or seasoned team with a unique domain expertise can now build outstanding software. But building was never the finish line. Getting in front of established software companies, and turning their interest into signed contracts, takes a sales and marketing engine that most small teams have neither the time nor the budget to build.

2Our answer: an externalized one-stop shop

Instead of asking you to master a bewildering array of tools and technologies, or to hire dedicated marketing and sales teams, AAiA acts as your go-to-market department. Over 90 days we run the full journey with you: research into your market and personas, a landing page built to convert, content such as videos, email sequences and call scripts, and finally lead acquisition across LinkedIn, Meta, YouTube and email.

3Measured in qualified opportunities

B2B Software sales cycles take months, so we don't pretend every contract will be signed within 90 days. Instead, we agree on an objective you can verify: a number of qualified opportunities based on the BANT methodology. Budget is available, the person who signs the deal is identified, the requirements match the solution, and a timeline is defined. That is real pipeline, and that is what we commit to.

4The philosophy behind every engagement

5The people behind it all

Selling B2B software is built on trust, and trust is built by people. Behind every campaign, every script and every sales call there is a person who puts their reputation on the line, and you will always know who that is.

That works both ways. The personal assessment at the start is not a formality: a 3-month journey only succeeds when both teams genuinely want to work together.