Applied AI in Action · AAiA

From niche software to signed deals

We provide an AI-powered back-end to turn your domain expertise into customer acquisition

AI-powered go-to-market. Human-led sales.

Experience that counts

Domain expertise. Real commercial progress.

Niche: Empco compliance reporting

Agency milestone: collaboration launched, building on initial product success—a first deal signed with TÜV Rheinland.

www.kairntech.com ↗

From expertise to momentum

A stronger product isn’t always enough to grow.

Plenty of effort. Too few opportunities.

You’ve tried LinkedIn campaigns, email outreach and new messaging. Yet qualified leads remain flat. The next breakthrough may not come from doing more—it may come from understanding what makes your particular buyers pay attention.

Understand your niche. Then make every move count.

Our AI-powered back-end helps uncover the buyers, priorities and messages that matter in your market. Experienced people turn those insights into sharper positioning, compelling content and a connected acquisition process—with human-led sales qualification.

Become the name your buyers think of first.

Your domain expertise took years to build. Market awareness won’t follow automatically. While you wait, another company can use AI to test its positioning and reach the same buyers. Start building recognition—and learning what converts—while your expertise still gives you an edge.

Your path to pipeline

Your 90-day go-to-market journey

One connected system. Experienced people at every step.

Research

Analyze the market, personas
Finetune product positioning, pricing
Customer interviews

Landing page

Creation or enhancement
Optimized wireframes
Lead conversion funnel

Content creation

Email sequences
Video creations
Call scripts

Execution

Ad campaigns (Meta...)
Emailing
Sales execution

How it works

After validating project maturity, enterprise-readiness and most importantly a personal assessment (product-market fit, personality fit), we will embark on a 3-month journey together towards business success.

We agree upon an objective to reach. Since B2B sales cycles tend to take several months, this objective is typically a number of qualified opportunities based upon the so-called BANT methodology: budget available, the person who signs the deal is identified, there is a match between the requirements and the solution, and finally a timeline is defined.
We define a monthly retainer fee during this 3-month period: 50% upfront and 50% upon reaching the objectives.
We sign a revenue-share agreement, the percentage depending on whether you carry out the sales process yourself, or whether AAiA remains in charge until the deal is closed.

Who can benefit?

AAiA serves niche value propositions built by domain experts with at least 20 years of professional experience who have created a technically mature and enterprise-ready product offer.

The barrier to create B2B applications has dropped significantly thanks to AI coding tools. Today, any expert or seasoned team with a unique domain expertise can build outstanding applications.

However, bringing a niche value proposition successfully to market is quite another challenge.

Applied AI in Action (AAiA) is an agency for niche B2B Software companies that want to add 50K–100K € in qualified sales pipeline to their business in less than 90 days, without losing time to master a bewildering array of tools and technologies, or hire dedicated marketing and sales teams.

Domain expertise is your unfair advantage.

The combination of trustworthy go-to-market expertise and AI automation turns your unfair advantage into business success.

Curious about our philosophy?

The obvious question

“Isn’t everything just a prompt away?”

A prompt is a starting point. A sales system is what makes it work.

A prompt

Useful ideas and drafts. A good start.

Connected workflows

Research, content, campaigns and data. A system that connects the pieces.

Human qualification

Experienced people turn interest into qualified opportunities.

When you know a subject inside out — like the application you built — AI can take you a long way. You know what to ask, what to challenge and what a good answer looks like.

But do you really want to spend months learning lead acquisition, connecting tools and operating an entirely new stack? Your time is better spent strengthening the value proposition only you can bring.

Your AI-powered go-to-market operating system

AAiA connects the tools, workflows and human expertise into one working system, so you can:

Challenge and sharpen your value proposition.
Move faster without building every workflow yourself.
Create compelling videos and content that make your expertise visible.
Explore channels you may not have considered, including Meta ads.

AI powers the workflow. Trusted sales professionals bring the judgment: qualifying opportunities and connecting your lead funnel to a high-value sales pipeline.

Frequently asked questions

Who is AAiA for?

Applied AI in Action (AAiA) supports niche B2B software companies led by experienced domain experts. Your product should be technically mature and enterprise-ready, with a clear business problem to solve.

What does AAiA help us achieve?

We help turn your software expertise into qualified sales opportunities through market research, positioning, landing pages, content, campaigns and sales execution.

How does the three-month engagement work?

We first assess product maturity, enterprise-readiness and product-market fit. Together, we then agree on objectives and a three-month plan, combining AI-powered workflows with experienced marketing and sales professionals.

What counts as a qualified sales opportunity?

We typically use BANT: an identified budget, a decision-maker, a clear match between the customer’s needs and your solution, and a purchasing timeline. The qualification criteria are agreed before the engagement begins. Qualified pipeline is not the same as signed revenue.

Can AAiA introduce us to a specialist?

Yes. AAiA can arrange introductions to endorsed experts in areas such as AI architecture, cybersecurity, regulatory compliance and SEO. An introduction does not commit you to a consultancy engagement. If it leads to a paid mission, AAiA may receive a referral fee; any applicable arrangement will be explained beforehand.

Get in touch

Have a question? We'd love to hear from you.