Connecting the dots
A short note from our founder on how Applied AI in Action came to be — and where it's heading.
When I started the company in 2019, I chose a name that fit the field I wanted to work in: Applied AI in Action.
As it turned out, I didn't always stick strictly to artificial intelligence — the work took me across a range of projects and disciplines, and the name became more of an ambition than a description.
Tools like Codex, Cursor and Claude have made it easier for domain experts to turn years of experience into outstanding B2B software. But a technically mature product does not sell itself. The challenge is connecting the dots between a niche value proposition, the right buyers and a repeatable sales process.
Today, Applied AI in Action is an agency for niche B2B software companies, built by domain experts with at least 20 years of professional experience and a technically mature, enterprise-ready product offer. We combine research, landing pages, content creation and execution in a 3-month engagement, aiming to build 50K–100K € in qualified sales pipeline in less than 90 days.
A prompt is a starting point, not a complete sales system. Our AI-powered go-to-market operating system connects tools, workflows and human expertise so you can focus on strengthening your software’s value proposition. From compelling videos to email sequences and ad campaigns, including Meta ads, we help you explore routes to market while trusted sales professionals qualify opportunities and connect your lead funnel to a high-value sales pipeline.
Our monthly retainer fee during this 3-month period is paid 50% upfront and 50% upon reaching the agreed objectives. A revenue-share agreement aligns our interests beyond the initial engagement.
In a world changing this fast, one motto holds up above all others:
Learning by doing.
